Pickup Truck · 2025
Dongfeng Rich 7 2025 Philippines
₱1,388,000 — ₱1,738,000
72
Expressway Score
952
kg Payload
Class 1
Toll Class
Expressway Score
72/100EXCELLENT
Truck Specs
- GVW
- 2,905 kg
- Payload
- 952 kg
- Towing Capacity
- 3,000 kg
- Fuel Type
- diesel
- Toll Class
- Class 1
Overview
Priced between ₱1,388,000 and ₱1,738,000, the Dongfeng Rich 7 positions itself as a competitive option in the pickup segment for Filipino buyers. Its 2,298 cc diesel engine produces 164 hp and 420 Nm of torque, delivering solid performance on expressways like NLEX and SLEX. At a cruising speed of 100 kph, it achieves approximately 10-12 km/L, translating to a fuel cost of ₱5.21 to ₱6.25 per kilometer based on the current diesel price of ₱57.80/L. Classified as a Class 1 vehicle, the Rich 7 is compatible with Easytrip RFID for smooth toll transactions on NLEX, SCTEX, and TPLEX. Filipino consumers prioritize fuel efficiency, resale value, and a strong dealer network, all of which the Rich 7 offers. Its automatic transmission enhances drivability during long commutes and in congested traffic, making it a practical choice for both business and leisure travel. The Rich 7’s combination of power, efficiency, and versatility makes it a sensible investment for those navigating the diverse road conditions in the Philippines.
Expressway Driving Review
The Dongfeng Rich 7 performs well at sustained speeds of 80-100 kph on expressways like NLEX and SLEX, thanks to its 2.3L diesel engine producing 164 hp and 420 Nm of torque. Fuel efficiency ranges from 12-14 km/L, translating to a fuel cost of approximately ₱4.46 per kilometer at the current diesel price of ₱57.80/L. This allows for longer stretches between fuel stops, suited to extended trips. On the Skyway Stage 3, merging into heavier traffic is manageable, though the absence of advanced driver-assistance systems (ADAS) like adaptive cruise control, lane assist, and autonomous emergency braking means drivers need to stay more engaged. Cabin noise insulation effectively minimizes road and wind noise, ensuring a comfortable ride for passengers during stop-and-go situations at NLEX toll plazas. The Rich 7 falls under Class 1 for tolls, compatible with the Autosweep RFID system, making it convenient for daily expressway commutes.
Dongfeng Rich 7 2025 Price & Variants
| Variant | Price |
|---|---|
| Rich 7 Standard | ₱1,388,000 |
Specifications
Engine & Performance
- Displacement
- 2,298 cc
- Power
- 164 hp
- Torque
- 420 Nm
- Transmission
- AUTOMATIC
- Fuel Type
- diesel
Dimensions
- L x W x H
- 5287 x 1850 x 1847 mm
- Wheelbase
- 3150 mm
- Ground Clearance
- 209 mm
- Kerb Weight
- 1,905 kg
Pros & Cons for Expressway Driving
Pros
- ✓The Dongfeng Rich 7 has a powerful 2298 cc diesel engine delivering 164 hp, allowing for quick acceleration to expressway speeds of 100 kph, particularly useful when merging onto NLEX.
- ✓With a maximum torque of 420 Nm, this pickup can easily handle highway merging and steep inclines, such as those encountered on SLEX going towards Calamba.
- ✓The automatic transmission enhances driving comfort, especially in heavy traffic situations frequently encountered on the Skyway during rush hours.
- ✓Its spacious cabin accommodates up to five passengers, ensuring a pleasant ride during long trips like from Manila to Pampanga.
- ✓The vehicle offers a trunk space of around 1,100 liters, suited to carrying luggage or supplies for road trips across the Philippines, such as a weekend getaway to Baguio.
- ✓Priced at ₱1,388,000, it provides a competitive option in the pickup market, considering its power and utility for expressway driving.
- ✓The Dongfeng Rich 7 qualifies for Class 1 toll rates, making it more economical compared to larger vehicles that incur higher fees, like those on the SCTEX.
Cons
- ✗Fuel efficiency is not specified, but diesel pickups typically average around 8-10 km/L, meaning a round trip from Balintawak to Bocaue could cost around ₱98 in fuel.
- ✗Being a pickup, it might have a rougher ride compared to sedans, potentially causing discomfort on long expressway journeys like the Manila to Batangas route.
- ✗Limited availability of spare parts in the Philippines may lead to longer wait times for repairs, especially when compared to more established brands that dominate the market.
- ✗The design may appeal to specific tastes; some might find it less stylish compared to other modern pickups in the ₱1 million to ₱1.5 million range.
- ✗While it has a good number of airbags, it may lack advanced safety technologies like lane assist or collision warning found in pricier models, which could enhance safety on expressways.
- ✗The brand's lesser-known presence in the Philippine market could impact resale value and brand recognition, affecting future buyers looking for a reliable pickup.